News & Publications
St. John’s Alum and Avant-Garde Winemaker
On Wine and Storytelling
“One of 16 geniuses that give us hope” --Esquire Magazine
“As an illustration of ‘Do what you love and the acclaim will follow,’ his quirky Scholium Project wines
have secured Schoener underground cult status.” -- Wall Street journal
(SANTA FE, NM) Philosophy Ph.D.-turned-winemaker Abe Schoener will speak primarily about the relation between wine and story-telling. This lecture will proceed along several paths, perhaps the least expected is from the perspective of marketing wine: a story is essential to sell wine. But somewhat more interesting is the notion that people not only buy stories, they drink them. Mr. Schoener will discuss the relation between wine and the preservation of moments, which one might call history. This, in turn, is tied to wine in its relation to spoilage and preservation in the realm of food and potable water. The Odyssey hovers in the background for most of these reflections and will rise to the forefront once or twice.
A 1982 graduate from St. John’s College, Annapolis, Mr. Schoener became a tutor there in 1989 and earned his doctorate in ancient Greek philosophy in 1992 from the University of Toronto. During a sabbatical year in 1998, he interned at Stag’s Leap Wine Cellars. Four years later, he was winemaker at Luna Vineyards, and in 2004 he left to concentrate on the Scholium Project, centered in Napa Valley. Of the aims of his project, Schoener has written: “The wines should be so distinctly wine and not fruit that one can sense both the yeast and the bacteria, on the one hand, and the passage of time, on the other hand, that transformed the unspoiled fruit into a new substance. The wines must capture and preserve decay and age. The wines should make you happy that you are drinking them.” For more information on the Scholium Project visit www.scholiumwines.com
*This lecture is part of The Carol J. Worrell Annual Lecture Series on Literature.
Friday, November 30, 3:15 p.m.
Great Hall, Peterson Student Center
St. John’s College
1160 Camino Cruz Blanca, Santa Fe, NM 87505